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Cresense’s takeaways from Mobile World Congress 2015

11.3.2015

Cresense took part in the world’s largest and best known mobile event, Mobile World Congress, in Barcelona last week. With close to one hundred thousand attendees, it was a massive gathering of businesses presenting, learning and discussing about the future trends and concrete next innovations.

Obviously, the Internet of things is very much a thing around mobile. Digitalization and mobilization are the cornerstones of the new era of growing need and demand for seamless connectivity, whether it’s wearables or transportation, healthcare or gaming, you name it.MWC2015 Stand: Cresense, Symbio and Haltian

With massive amount of choices, alternatives and information available, there are a few things that stick out when striving for success in the extremely competitive market: the utilization of data, state of the art technology, but above all: User Experience Design.

Cresense participated in the event with its partners Symbio and Haltian. Combining best of breed hardware and software development services with UX design to offer a seamless and unbeatable co-creation model.

We presented our work at our stand, and by visiting tens and tens of companies at the venue. In addition, some of our customers were presenting our work that we’ve done for them at their own stands to their customers. Tens of kilometres of footwork and knocking on doors, tens of meetings and hours of discussions proved, that what we do is very much in the core of any business that wants to succeed in the ever tightening competitive environment.

It seems User Experience is on everyone’s mind. Understanding the end-user behaviour, needs and demands on a deep level, and how that must be reflected to the design of products and services is essential, if not critical. No question about that.

Technology is important but not the driving factor. The customer is the driving factor. Understanding the customer, the end-user, gives technology a purpose. The technology makes the experience come alive. This must happen in a symbiosis through lean processes in a co-creation model where all parties, including the end-user, are involved.

With the feedback and energy we received at the MWC, we’ll continue on our path to help our customers gain understanding and competitive edge from User Experience and by designing experiences for digital life that make sense and have business impact!